Bringing together the world’s best racing drivers in some of the most exciting vehicles, Race of Champions is a unique event in the motorsport calendar as it pits drivers from multiple series against one another. For 2017, the annual event takes place in the United States for the first time in its 29-year history. It is happening at Marlin’s Park in Miami on January 21-22, 2017.

The MOMO partnership runs deeper than a name on a web banner – all the competition cars will be fitted with MOMO steering wheels. The premium products are designed to give the driver optimal control of the vehicle thanks to the rim thickness and ergonomic design.

The racecars in question include the Ariel Atoms, which will be fitted with a MOMO Mod 27 steering wheel, as well as the Radical SR3 RSX, equipped with the MOMO Mod 11 wheel. Drivers of the Vuhl 05 ROC Edition will use the MOMO Mod 30, Rallycross Supercar Lites will have the MOMO Mod 08, Whelen NASCARs have the MOMO Mod N35, and the single-seat ROC racecars will have the MOMO Mod 69 steering wheel.

Jonathan Sieber, General Manager MOMO Automotive Accessories Inc, is delighted to be involved with Race of Champions: “We are all big fans of the series and excited to be involved with Race of Champions during its first visit to the United States. Our participation allows us to showcase our premium products to the world’s best racing drivers and we’re very keen to receive their feedback. We’ll also be in the front row at Marlin’s Park to soak up the incredible atmosphere of this motorsport extravaganza.

For more information about MOMO, please visit


MOMO was established in 1964, inspired by the passion of racer Gianpiero Moretti. Starting with a single steering wheel, the company is headquartered in Milan, Italy with offices in the USA and a global commercial footprint.

MOMO distributes products in more than 60 countries, providing automotive accessories for race and streets cars, including premium road wheels, steering wheels, and motorsport safety equipment.

The company’s more than 50 years of history and passion for racing led MOMO to the production of top quality and distinctive racing gear. Focusing on design, technology, top safety standards, and optimum quality, MOMO is a worldwide leader in automotive accessories.

MOMO – Driving Passion




Jonathan Sieber
MOMO Automotive Accessories Inc.

Greg Emmerson
ID Agency